– Phase Two, launching early next year, is the ‘distributed commerce’ integration enabling both discovery and end-to-end purchase of Eventbrite shows without fans having to leave Bandsintown (both in the app and on the website). This equips music venues, promoters, and festival organisers with the ability to effortlessly reach specific fans of artists (and “affinity artists,” or artists that are similar) performing at their shows, in specified locations, via Bandsintown concert email alerts.
– Phase One goes live today, and it marks the first integration of Bandsintown‘s ad solution platform, “Bandsintown Promoter,” into a third party platform, allowing seamless promotion of shows toīandsintown fans from within the Eventbrite platform as part of the event creation flow.
“This makes Bandsintown a fertile discovery ground for Eventbrite’s event creators.” “Over 50 per cent of our concert-goers frequently go to see artists they had never heard of before they discovered them on Bandsintown,” said Fabrice Sergent, managing partner, Bandsintown. “We’re proud to continue innovating with a best-in-class music partner to create exciting new products that ultimately get more concert go’ers to the shows they love.” “Concerts and live music experiences have always been an incredibly important part of Eventbrite, and this new partnership with Bandsintown provides our organisers with a super-targeted, direct connection to the most passionate of music fans,” said Phil Silverstone, general manager, Eventbrite Australia. The second phase is a consumer-focused offering that will allow music fans to complete their entire Eventbrite concert ticket purchase without ever leaving the Bandsintown environment.
The first phase of the partnership launches today, delivering a first-to-market deep integration of Bandsintown Promoter which makes it seamless for Eventbrite organisers to reach new music fans completely within the Eventbrite environment. Eventbrite, the world’s largest ticketing and event technology platform which powers two million events around the globe each year, and Bandsintown, the largest concert discovery app in the world, today announced a new partnership centered around product innovation and enhanced technology.
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